Smartphone penetration to reach 66% in 2018 – Zenith
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith's Mobile Advertising Forecasts 2017, published today.The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing …